Startup Waco was looking for a way to recognize the individuals and organizations whose contribution and leadership make Startup Waco's work possible.
The Team at Startup Waco commissioned me to design a stunning art piece that showcased donor giving levels, allowing new donors to be added in the future.
Designed for flexibility, I created a pattern from geometric and branded shapes to allow the composition to evolve as more donors are added.
To accomplish this, I developed custom magnetic hardware to give me the ability to adapt the design, move elements around and give it a long life span.
WOW! Andrea the final elements look incredible. It all fits perfectly and looks amazing. Thank you!!
Creative Process
To create an adaptable design, I created 3 unique shapes that related to each giving legacy, a key if you will. Adding in a brand shape and round shape to balance the design.
From there, I defined the typography for consistent application across all donor names.
Each donor tile was laser cut and hand finished with a blackening agent to achieve the dark metal-gray appearance to compliment the facilities existing architectural work.
This piece was mounted with a custom magnetic hardware solution, that holds each tile in place, making a versatile and moveable sculpture installation.
An acrylic sign was added to the left of the piece, explaining the donor story, and identifying the giving key.
To complete the installation, I collaborated with an electrical installer to add additional track lighting and dimmer switches, to allow the artwork to be lit independently.
The adapted color palette draws from the Texas state flower — the Bluebonnet, a blue-flowered "Lupinus texensis".
Each of the six designs are painted in one shade of blue, from dark to light, together forming a gradient of blue hues. The other three sculptures are created by artist friend Morgan Eyring.